Marketing Science · 2020 · 33 citations · 31 references
Social SciencesBusiness EconomicsEconomicsDemand ForecastingEconometricsForecastingChoice ModelingDemand AnalysisDemand TheoryDiscrete Choice ModelsPreference ModelingStated Preference MethodsConsumer Preference MeasurementDiscrete Choice Experiment DesignPreference LearningPreference-based Learning
This paper develops a theory-based, cost-effective method to forecast actual product demand using inexpensive choice experiment data.
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