Journal of Business Research · 2020 · 77 citations · 56 references
Public AffairsCommunicationMarketingFundraisingPhilanthropySocial InfluenceDigital FundraisingFundraising CommunicationOnline FundraisingPeer InfluenceSocial Influence In GroupsSocial Network AnalysisCrowdfunding CampaignsCrowdfunding Contribution BehaviorNetwork-based FundraisingSocial Influence TacticsSocial Network Influence
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Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations
The dynamics of crowdfunding: An exploratory study
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