Applying the framework to identify customer value: A case of sustainable product in agriculture

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Business, Entrepreneurship, Innovation Management +15

Value Proposition Design: How to Create Products and Services Customers Want

Gillian Pritchett · Central European Business Review · 2014 · 513 citations · Full text

Business, Marketing, Marketing Management +14

The leading edge in QFD: past, present and future

Yōji Akao, Glenn H. Mazur · International Journal of Quality & Reliability Management · 2003 · 502 citations

Management, Operations Management, Quality Management +12

Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design

Brian Baldassarre, Giulia Calabretta, Nancy Bocken et al. · Journal of Cleaner Production · 2017 · 415 citations · Full text

Management, Innovation Management, Strategic Management +16

Customising agile methods to software practices at Intel Shannon

Brian Fitzgerald, Gerard Hartnett, Kieran Conboy · European Journal of Information Systems · 2006 · 404 citations

Management, Computer Science, Project Management +16