Publication | Closed Access
Investigating the effect of gamification elements on bank customers to personalize gamified systems
55
Citations
66
References
2020
Year
Bank CustomersCustomer SatisfactionUser PerceptionCustomer ExperienceEngineeringOnline Customer BehaviorGamificationDesignInteractive MarketingUser ExperienceConsumer ResearchManagementGamification ElementsGamified SystemsMarketingGame DesignConsumer Engagement
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