ManagementInnovation ManagementSocial PsychologyInnovationSocial InfluenceInnovation AdoptionInnovation CultureInnovation DiffusionTechnology AdoptionBarriers To AdoptionInnovation Adoption ModelsInnovation Adoption RateInnovation Self-efficacyProcess Innovation AdoptionTechnology Adoption AnalysisUser Innovation Adoption
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Thomas W. Valente · PubMed · 2003 · 13.9K citations