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No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media

MarketingSocial MediaPrivacy BoundariesSocial ComputingInteractive MarketingManagementConsumer ResearchTargeted AdvertisingPrivacy IssueSocial InfluenceConsumer BehaviorAd AttitudeOnline AdvertisingCommunicationArtsAdvertisingPrivacy Concern