Journal of Cleaner Production · 2020 · 46 citations · 53 references
BusinessSocial PsychologyConsumer BehaviorEnvironmental PsychologyPersuasionAttitudes Toward ConservationConsumer Decision-makingConsumer InvolvementEnergy Conservation BehaviorTheory Of Planned BehaviorAttitudes Toward Energy ConservationConsumer Energy BehaviorEnergy Conservation AttitudesEnergy Conservation AwarenessEnergy-saving IntentionsPro-environmental AttitudesPro-environmental ConsumptionPro-environmental Intention
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations