Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns

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Fred D. Davis · MIS Quarterly · 1989 · 61.4K citations

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Customer Experience, Customer Satisfaction, Digital Marketing +18

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Charles H. Bennett, Péter Gács, Ming Li et al. · IEEE Transactions on Information Theory · 1998 · 497 citations

Computational Complexity Theory, Engineering, Automated Reasoning +13

Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions

Jared M. Hansen, George Saridakis, Vladlena Benson · Computers in Human Behavior · 2017 · 491 citations

Online Customer Behavior, Consumer Decision Making, Social Media +14

Determinants of intention to use the mobile banking apps: An extension of the classic TAM model

Francisco Muñoz‐Leiva, S. Climent-Climent, Francisco Liébana‐Cabanillas · Spanish Journal of Marketing - ESIC · 2017 · 474 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Classic Tam Model +17