Race and Media: A Critical Essay Acknowledging the Current State of Race-Related Media Effects Research and Directions for Future Exploration

Abstract

The following article illuminates how race-related media effects research creates a space for race to be represented within quantitative literature. However, it presents barriers towards inclusion regarding the examination of diverse audiences and distinct media content, while also normalizing existing patterns of hierarchy by concentrating on the implications of White viewers. To address this, the following text presents a synthesis of previous race-related media effects research and discusses applicable theoretical frameworks. More importantly, this piece offers suggestions for future direction where diverse audiences and media content are centered, various inclusive social contexts are contemplated, and the expansiveness of mass media platforms, as well as the adoption of theories, inside and outside of the discipline, are brought into the dialogue. These recommendations are offered to champion creating a more equitable landscape regarding the future of race-related media effects research.