Publication | Open Access

Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry

Organization-environment RelationshipManagementBusinessDiscursive StrategiesBusiness StrategyCorporate Social ResponsibilityFrench Automotive IndustryContested Mature MarketsCorporate SustainabilityStrategic ManagementSustainable Value CreationEnvironmental PoliticsMarketingIndustrial OrganizationEnvironmental Policy