JAMA · 2020 · 71 citations · 5 references
Social SciencesHealth BehaviorHealth PromotionDisease PreventionHealth CommunicationDigital Health CommunicationDisease Prevention StrategiesPreventive CarePreventive Health CareSocial MediaSocial Media Health CommunicationCommunication About Preventive CareHealth-promoting BehaviorsOnline Health CommunicationPreventive Health CampaignsPreventive Health CommunicationPreventive Health KnowledgePreventive Health PromotionVulnerable Populations Communication
In this Viewpoint, Raina Merchant uses the 2019 launch of Facebook’s Preventive Health tool, which makes preventive health recommendations based on user age and sex, to discuss the role of social media in influencing health behaviors, reaching vulnerable populations, and advancing public health.
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