Understanding Users' Preferences for Augmented Reality Television

Abstract

We examine users' preferences for Augmented Reality for television and report findings from an exploratory study with 172 participants we conducted to understand the perceived value of twenty distinct AR-TV scenarios. We connect our findings to participants' overall perceptions of and experience with AR technology as well as to their self-reported television watching behavior. Our results reveal high perceived value for AR-TV scenarios involving interactive content, wall-sized and room-sized video projections, multiple perspectives of the same movie scene, and for virtual objects coming out of the TV screen into the room. Other scenarios, such as live video of remote friends watching the same broadcast or multiple virtual channels displayed around the TV screen were rated less valuable.