Wine and wine tourism experience: a theoretical and conceptual review

Abstract

Purpose This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research. Design/methodology/approach The paper provides an in-depth literature review and content analysis of prior work. Findings The experience focussed on wine andwine tourismrequires further exploration. The boundaries of the wine andwine tourism experience were identified, togetherwith highlights and strategic agenda for future actions. Originality/value Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.