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Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory

Customer SatisfactionOnline GamingConsumer ResearchSelf-affirmation TheoryOnline Customer BehaviorConsumer EngagementSocial SciencesReal-world Need SatisfactionManagementUser PerceptionSocial IdentityBehavioral SciencesMotivationUser ExperienceTrustApplied Social PsychologyMarketingOnline Gamer LoyaltyCustomer LoyaltyInteractive Marketing