Social norm nudging and preferences for household recycling

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

Nudge: improving decisions about health, wealth, and happiness

Choice Reviews Online · 2008 · 11.8K citations

Social Sciences, Economics, Behavioral Economics +11

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

Studies of independence and conformity: I. A minority of one against a unanimous majority.

Solomon E. Asch · The Psychological Monographs · 1956 · 4.2K citations

Social Sciences, Social Psychology, Sociology +12