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From measurement scale to sentiment scale: Examining the effect of sensory experiences on online review rating behavior

Customer SatisfactionOnline Customer BehaviorBehavioral SciencesCustomer ReviewInteractive MarketingUser ExperienceSensory ExperiencesConsumer ResearchSocial SciencesUser FeedbackSensometricsCommunicationUser PerceptionContent AnalysisEmotionMeasurement ScalePsychologyHealth Sciences