Tourism value assessment model of ‘UNESCO-listed’ monasteries: Kosovo and Metohija

Abstract

In this study, a tourism value assessment of the monasteries in Kosovo and Metohija, which are inscribed on the UNESCO List of World Heritage in Danger. The applied model consists of two groups of indicators (resource values and state of development) and seven sub-indicators, which were ranked and evaluated by respondents on site. The aim of the study is to assess and highlight the tourist values and potentials that could contribute to marketing, point out the shortcomings and opportunities for further development and protection. The model was first applied for the valorization of the monastery, which due to the lack of legal protection, governance and political insecurity can become the subject of research performed by experts from various fields.