The tourism partnership life cycle in Estonia: Striving towards sustainable multisectoral rural tourism collaboration

Abstract

Estonian rural tourism partnership sustainability is analysed according to the tourism partnership life cycle model, which employs qualitative methodology. Leadership, confusing aims, decreasing communication, time availability, uncertain funding, institutional changes and lack of collaboration with urban centre – trigger deceleration of partnership and therefore influence partnership sustainability. Social aspects play a major role in affecting partnership and include internal and external influences. While each partnership phase is important for its sustainability, the partnership can simultaneously follow different timeline paths that have formal and informal life cycles. If the partnership exists in multiple timelines, its life cycle follows a more circular than cyclical form. Community-initiated partnerships are evolving and adapting platforms where new partnership forms emerge, creating social and economic benefits for stakeholders. When collaboration is initiated by local communities, partnerships can change and alter their form more sustainably compared to situations in which they have a more centralised character.