Journal of Promotion Management · 2019 · 63 citations · 9 references
BusinessFinanceStrategic ManagementCorporate FinanceDigital TransformationInnovationDigital Business StrategyDigital EcosystemsDigital GovernanceDigital InnovationDigital Transformation StrategyValue Creation StrategiesCo-creation With StakeholdersDigital Ecosystem Value CreationFinancial TechnologyFintech CollaborationFintech InnovationTransformationsValue Creation MechanismsValue Creation Potential
The aim of this article is to indicate economic and financial characteristics of financial technology, or fintech, that contribute to value creation in the financial services industry. This study presents a theory of digital transformations and elements of ecosystems theory and connecting them to fintech issues. Building from the DIPLOM model of corporate diplomacy. Corporate diplomacy. Building reputations and relationships with external stakeholders. Sheffield UK: Greenleaf Publishing Limited, this article proposes the DIPLOMA model with seven elements of fintech best practice, that are, Digital, Innovation, Pricing, Learning, Openness, Modernity, and Agility. This article stresses on practical insights to provide tool to enable stakeholders create value on fintech.
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