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Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions

Sponsored TeamsProsocial BehaviorSocial PsychologyMotivationManagementSports SponsorshipSocial InfluenceSponsorshipControversial Sports SponsorshipsSponsor Moral AppropriatenessSport EconomicsSport BusinessMarketingSports MarketingSocial Sciences