Witnessing change: Dynamic norms help resolve diverse barriers to personal change

Self-efficacy: Toward a unifying theory of behavioral change.

Psychological Review · 1977 · 42.6K citations · Full text

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Self-efficacy: Toward a unifying theory of behavioral change.

Albert Bandura · Psychological Review · 1977 · 35.5K citations

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Generalized expectancies for internal versus external control of reinforcement.

Julian B. Rotter · The Psychological Monographs · 1966 · 21.9K citations

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Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

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A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

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