KETERKAITAN MODAL SOSIAL DENGAN STRATEGI KELANGSUNGAN USAHA PEDAGANG SEKTOR INFORMAL DI KAWASAN WADUK MULUR: STUDI KASUS PADA PEDAGANG SEKTOR INFORMAL DI KAWASAN WADUK MULUR KELURAHAN MULUR KECAMATAN BENDOSARI KABUPATEN SUKOHARJO

Abstract

<p>In this paper, the author explain about “The Relationship Between Social<br />Capital Merchant Sector Strategy Going Concern Informal in the Reservoir<br />Creep (Case Studies On Social Capital Linkage Business Continuity Strategy<br />Against Informal Sector Traders in the Area Mulur Reservoir Mulur Village<br />District Bendosari Sukoharjo)”, this aims of this research are to know :<br />1)social capital informal sector traders Mulur Reservoir region, 2)business<br />continuity strategy informal sector traders elongation Reservoir region, and<br />3)the influence of social capital relationships with business continuity<br />strategies in the informal sector traders Mulur Reservoir region. The result of<br />this research showed that informal sector traders Mulur Reservoir region have<br />social capital that is built in association network RT / RW, study groups,<br />Market Traders Association, and the life cycle (help-help), there is a<br />relationship based on mutual trust (trust), the network is then woke<br />collaborations, help each other, and obtained many mutual benefit, in which<br />there is sustained by norms of formality, respect, honor, mutual. And will<br />always be colored by the values of obedience, honesty, achievement,<br />individualistic and help. Social capital linkages with business continuity lies in<br />the elements which are built into the social capital and cooperation were<br />forged informal sector traders in business continuity activities, where the<br />elements of the business continuity coloring. With the continuity of capital,<br />human resources, production and marketing of social relationships tend to be<br />colored by their participation in the activities of the network, in exchange<br />activities goodness (reciprocity) in the life cycle, which has mutual norm in<br />every social relationship.<br />Keywords : Sosial Capital, Business Continuity, Informal Sector Traders</p>