Which kind of political campaign messages do people perceive as election pledges?

An Economic Theory of Democracy.

Edward C. Banfield, Anthony J. Downs · Midwest Journal of Political Science · 1958 · 18.9K citations

Social Sciences, Economics, Political Science +12

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

Social Sciences, Psychology, Social Psychology +12

The American Voter. By A. Campbell, P. Converse, W. Miller, and D. Stokes. (New York: John Wiley & Sons, Inc. 1960. Pp. viii, 573. $8.50.)

Heinz Eulau · American Political Science Review · 1960 · 4.8K citations

Social Sciences, Political Science, American Politics +5

Motivated Skepticism in the Evaluation of Political Beliefs

Charles S. Taber, Milton Lodge · American Journal of Political Science · 2006 · 4.3K citations

Social Sciences, Political Science, Social Psychology +17

Retrospective Voting in American National Elections. By Morris P. Fiorina. (New Haven, Conn.: Yale University Press, 1981. Pp. xii + 249. $35.00, cloth; $9.95, paper.)

Richard S. Katz · American Political Science Review · 1982 · 2.5K citations

Social Sciences, Political Science, American Politics +7