Campaign Message Framing

Campaign Message Framing is a strategic communication approach within political campaigning that involves selecting and emphasizing particular aspects of policy issues or candidate attributes to shape public perception and voter response by situating messages within interpretive contexts that resonate with audience values, beliefs, and concerns.

110

Publications

6.9K

Citations

277

Authors

146

Institutions

Publications per year

2017–2026

34

Authors

277

  1. JD
    James Druckman

    Northwestern University, United States

    5 publications · 189 citations

    5

    h-index

  2. WL
    William L. Benoit

    University of Missouri, United States

    3 publications · 59 citations

    3

    h-index

  3. KH
    K. Hazel Kwon

    Arizona State University, United States

    2 publications · 108 citations

    2

    h-index

  4. EJ
    EunHa Jeong

    Iowa State University, United States

    2 publications · 190 citations

    2

    h-index

  5. TH
    Thomas Hugh Feeley

    University at Buffalo, State University of New York, United States

    2 publications · 112 citations

    2

    h-index

1–5 of 277

Venues

  1. Health Communication

    6 publications · 183 citations

    6

    h-index

  2. Choice Reviews Online

    CRO · 5 publications · 581 citations

    5

    h-index

  3. Journal of Health Communication

    4 publications · 230 citations

    4

    h-index

  4. Public Relations Review

    4 publications · 188 citations

    4

    h-index

  5. BMC Public Health

    3 publications · 107 citations

    3

    h-index

1–5