Journal of Financial Services Marketing · 2018 · 26 citations · 33 references
BusinessInsuranceMarketingDigital MarketingConsumer ChoiceOnline Consumer BehaviorSource CredibilityWord-of-mouth MarketingInsurance Demand AnalysisInsurance Purchase BehaviorInsurance Purchase DecisionsOnline Purchase IntentionWord-of-mouth Intentions
33
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Coefficient Alpha and the Internal Structure of Tests
Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text
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Alan Neustadtl, Earl R. Babbie · Teaching Sociology · 1989 · 14.5K citations