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Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

MarketingEconomicsBehavioral SciencesConsumer EconomicsConsumer ChoiceBehavioral Decision MakingConsumer SpendingMotivationConsumer ResearchSimilar EffectsDifferent Motivational DriversManagementConsumer BehaviorBusinessDecision TheoryBuying BehaviorBehavioral Economics