How Idea Creativity and Hedonic Value Influence Project Success in Crowdfunding

Abstract

Crowdfunding has become a viable source of funding for a variety of projects during the last years. More and more music, creative and artistic but also entrepreneurial projects search funding through the crowd. Although first project characteristics with an impact on a project's funding success have been identified, qualitative variables within crowdfunding projects have mostly remained uncovered. With that in mind, this paper empirically examines the influence of idea creativity and hedonic value on projects' funding success. We assessed 108 projects from 20 platforms in order to measure the extent of these two dimensions. Our broad approach allowed us to compare results for the different types of crowdfunding. We find that idea creativity and hedonic value can have varying impacts on projects' funding success depending on the type of crowdfunding.