Emerging Markets Finance and Trade · 2018 · 36 citations · 104 references
BusinessMarketingMarketing ManagementConsumer BehaviorEthicsMoral PsychologyConsumer EthicsCounterfeitingEthical Consumer BehaviorLuxury ConsumptionMarketing EthicsTheory Of Planned BehaviorConsumer Perception Of CounterfeitsEthical Consumer ChoiceEthical Consumer Decision-makingEthical Purchasing IntentionsLuxury Consumer BehaviorLuxury CounterfeitingLuxury Goods CounterfeitingMoral Consumer Behavior
Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the perspective of moral and ethical aspects. Researchers generally have established the influence of ethical/moral aspects along with social-personal factors on attitude toward counterfeiting luxury products (CLPs). They have not entirely explored the influence of moral aspects on CLPs. Thus, the aim of this study is to ascertain the influence of ethical issues on attitude toward CLPs in the context of theory of planned behavior and theory of reasoned action.
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
A General Theory of Marketing Ethics
Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations
Humanities, Marketing, Philosophy +12