Mishal Hasnain Naqvi

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Miao Miao et al. · Cogent Business & Management · 2020 · 87 citations · Full text

Social Sciences, Management Information Systems, Marketing +15

Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective

Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Mishal Hasnain Naqvi · Asia Pacific Journal of Marketing and Logistics · 2020 · 61 citations

Business, Marketing, Marketing Management +14

The rise of social networking sites

Mishal Hasnain Naqvi, Shan Li, Yushi Jiang et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 44 citations

Social Sciences, Information Systems, Information Technology +17

Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan

Yushi Jiang, Luo Xiao, Tariq Jalees et al. · Emerging Markets Finance and Trade · 2018 · 36 citations

Business, Marketing, Marketing Management +17

Impact of service agents on customer satisfaction and loyalty: mediating role of Chatbots

Muhammad Hasnain Abbas Naqvi, Mishal Hasnain Naqvi, Kun Li · Journal of Modelling in Management · 2023 · 33 citations

Business, Information Systems, Marketing +17