European Conference on Information Systems · 2009 · 50 citations · 0 references
Social SciencesInformation SystemsInformation TechnologySocial InfluenceSocial Media AnalyticsCustomer EngagementNew MediaSocial MediaSocial Media CommunicationUser RetentionUses And GratificationsContinued Use IntentionMedia UsageMicroblogging DiscourseUsage-based RetentionUser Retention Analysis