Publication | Closed Access
Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products
165
Citations
33
References
2018
Year
Sustainable ConsumptionConsumer ChoiceBehavioral Decision MakingEco-friendly ProductsEco-innovationSustainable DevelopmentAgricultural EconomicsConsumer ResearchManagementBusinessGreen ProductDecision ScienceMarketingBehavioral Economics
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|---|---|---|
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