Examining the usability of an online virtual tour-guiding platform for cultural tourism education

Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations

Education, Biostatistics, Educational Measurement +16

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh · MIS Quarterly · 2003 · 42.5K citations

Management, Information Systems, Information Technology +16

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

Venkatesh, James Y.L. Thong, Xu · MIS Quarterly · 2012 · 14.7K citations

Business, Information Systems, Information Technology +15