Testing Local Descriptive Norms and Salience of Enforcement Action: A Field Experiment to Increase Tax Collection

Crime and Punishment: An Economic Approach

Gary S. Becker · Journal of Political Economy · 1968 · 13.3K citations

Social Sciences, Business Economics, Economics +9

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

Income tax evasion: a theoretical analysis

Michael Allingham, Agnar Sandmo · Journal of Public Economics · 1972 · 4.9K citations

Public Affairs, Economics, Public Finance +9

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius · Journal of Consumer Research · 2008 · 3.2K citations

Management, Environmental Management, Hospitality Management +16

Causal Inference Using Potential Outcomes

Donald B. Rubin · Journal of the American Statistical Association · 2005 · 2.2K citations

Public Health, Biostatistics, Causal Inference +13