Examining Wikipedia With a Broader Lens

Abstract

The extensive Wikipedia literature has largely considered Wikipedia in isolation, outside of the context of its broader Internet ecosystem. Very recent research has demonstrated the significance of this limitation, identifying critical relationships between Google and Wikipedia that are highly relevant to many areas of Wikipedia-based research and practice. This paper extends this recent research beyond search engines to examine Wikipedia's relationships with large-scale online communities, Stack Overflow and Reddit in particular. We find evidence of consequential, albeit unidirectional relationships. Wikipedia provides substantial value to both communities, with Wikipedia content increasing visitation, engagement, and revenue, but we find little evidence that these websites contribute to Wikipedia in return. Overall, these findings highlight important connections between Wikipedia and its broader ecosystem that should be considered by researchers studying Wikipedia. Critically, our results also emphasize the key role that volunteer-created Wikipedia content plays in improving other websites, even contributing to revenue generation.