Publication | Closed Access
The icon matters: how design instability affects download intention of mobile apps under prevention and promotion motivations
30
Citations
40
References
2018
Year
MarketingUser PerceptionIcon MattersSocial MediaMobile MarketingMobile CommerceInteractive MarketingDesign InstabilityMotivationConsumer ResearchUser ExperienceManagementSocial InfluenceProblematic Smartphone UseCommunicationArtsPromotion MotivationsAdvertising
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