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Determinants of live streamers’ continuance broadcasting intentions on Twitch: A self-determination theory perspective

Social MediaPerformance StudiesBehavioral Decision MakingLive StreamersSelf-determination Theory PerspectiveMedia EffectsInteractive MarketingArtsLive-streamingConsumer ResearchOnline CommunitySelf-monitoringSocial InfluenceCommunicationDigital EntertainmentContinuance Broadcasting IntentionsConsumer EngagementSocial Sciences