Publication | Closed Access
Consumer evaluations of bonus packs offered with price discounts
16
Citations
15
References
2017
Year
EconomicsConsumer Decision MakingAdvertisingConsumer ChoicePrice DiscountsPricing PolicyBuying BehaviorManagementConsumer ResearchBusinessBonus PacksPromotion (Marketing)Consumer AppealMarketingConsumer EvaluationsIncentive ModelBehavioral Economics
Purpose The purpose of this article is to assess consumer evaluations of bonus packs offered with price discounts.
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