Publication | Open Access

Initial trust and intentions to buy: The effect of vendor-specific guarantees, customer reviews and the role of online shopping experience☆

Electronic MarketplaceCustomer SatisfactionOnline Customer BehaviorConsumer Decision MakingBuying BehaviorVendor-specific GuaranteesDigital MarketingInteractive MarketingManagementConsumer ResearchBusinessTrustConsumer BehaviorPurchasingCustomer ReviewsCustomer InvolvementMarketingInitial Trust