Publication | Closed Access
Customer relationship management: Innovation and performance
94
Citations
77
References
2017
Year
Relationship MarketingCustomer SatisfactionSupplier RelationshipManagement EffectivenessManagementBusinessBusiness StrategyRelationship ManagementManagerial CapabilityStrategic ManagementCustomer Relationship ManagementInnovation CapabilityCustomer InvolvementMarketingIranian Manufacturing FirmsOrganizational Behavior
Purpose The aim of this study is to empirically test a framework which identifies the relationships between customer relationship management (CRM) practices, organizational performance and innovation capability of Iranian manufacturing firms.
| Year | Citations | |
|---|---|---|
Page 1
Page 1