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Investigating moderating roles of goals, reviewer similarity, and self-disclosure on the effect of argument quality of online consumer reviews on attitude formation

Online Customer BehaviorCustomer ReviewBehavioral Decision MakingBiasInteractive MarketingManagementConsumer ResearchConsumer AttitudeSocial InfluenceSocial SciencesOnline Consumer ReviewsCommunicationArgument QualityAttitude DynamicMarketingPersuasionAttitude FormationAttitude Theory