Research-Technology Management · 1998 · 10 citations · 0 references
ManagementKnowledge ManagementStrategic ManagementCompetitive AdvantageIntellectual PropertyIntellectual Property ManagementIntangible AssetsIntellectual Capital StrategyIntellectual Property RightsIntellectual Property StrategyKnowledge Asset IdentificationPatent StrategyCompetitive Advantage Through Intellectual CapitalIntangible Asset ManagementIntellectual CapitalIntellectual Capital InvestmentIntellectual Property AssetsIntellectual Property EconomicsIntellectual Property Rights ManagementValue Creation From Intellectual Capital
OVERVIEW:Avery Dennison executives are turning to the creation, identification and management of the firm's intellectual assets as a way to increase company growth and gain competitive advantage. Several new tools have been developed that aid in accomplishing these objectives. These include tools to better control and reduce patent costs, and tools that have helped the company turn its knowledge into profitable products more rapidly than in the past.