BMJ · 2017 · 48 citations · 0 references
BusinessHealth PromotionMarketingHealthcare MarketingMarketing StrategyStrategic MarketingDrug AdvertisingDrug PromotionPharmaceutical EconomicsPharmaceutical MarketingPromotion StrategyConsumer Health MarketingDrug Market DynamicsDrug Value AssessmentHealth Value Beliefs
<b>Tyler Greenway</b> and <b>Joseph S Ross</b> assess the effectiveness, usefulness, and affordability of the drugs that get the heaviest promotion