Publication | Open Access

“The BUS Framework: A comprehensive tool in creating an mHealth App utilizing Behavior Change Theories, User-Centered Design, and Social Marketing”

Mobile MarketingBus FrameworkHealth PolicySocial Marketing ”Health PromotionHealth BehaviorSocial MarketingConsumer ResearchComprehensive ToolManagementConsumer BehaviorPublic HealthMobile HealthMarketingConsumer Health