The perception-adjusted Luce model

Elimination by aspects: A theory of choice.

Amos Tversky · Psychological Review · 1972 · 3.4K citations

Natural Sciences, Behavioral Sciences, Mathematics +3

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.8K citations

Social Sciences, Behavioral Sciences, Economics +11

Individual Choice Behavior: A Theoretical Analysis.

Violet R. Cane, R. Duncan Luce · Journal of the Royal Statistical Society Series A (General) · 1960 · 2.6K citations

Social Sciences, Behavioral Sciences, Psychology +13

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.6K citations

Social Sciences, Behavioral Sciences, Economics +11

Intransitivity of preferences.

Amos Tversky · Psychological Review · 1969 · 2.2K citations