Ranking criteria based on fuzzy ANP for assessing E-commerce web sites

Abstract

Assessing E-commerce web sites quality is essential not only to have recommendations for improvement but also to make comparisons with competitors. In this paper, the aim is to know the best criteria for the evaluation and obtain a weight for them using fuzzy Analytic Network Process (fuzzy ANP). The subjective judgments of the decision maker are expressed by fuzzy numbers. The decision making problem is solved by making fuzzy pairwise comparisons and a feedback between the criteria.