Building a B.S. Degree Program in E-Business

Abstract

An assortment of courses, minors, majors, degree and certificate programs, and “centers” addressing internet marketing, e-commerce, and e-business is emanating from colleges and universities globally. There's no debate regarding the appropriateness of incorporating into curricula “digital” content, nor does there seem to be contention regarding relevant topical coverage. Whether to integrate digital content into existing course work or create a dedicated curriculum is a “hot button.” This article describes the authors’ experience in addressing these matters as they work to implement a B.S. degree program in e-business at their state supported institution.