Using Logistics Alliances to Gain a Strategic Advantage in the Marketplace

Abstract

Research suggests that logistics alliances are gaining in popularity as a method of competing in the marketplace. Exactly what does a frim gain in forming these relationships and how can they lead to a strategic advantage?The primary purpose of this paper is to provide a theoretical foundation based on marketing, logistics, and strategy literature to explain the increasing use of logistics alliances. A second objective is to identify specific benefits of utilizing logistics alliances and the resulting management implications. Finally, future research issues are suggested to facilitate a better understanding of how these relationships are fonned over time.