Kansei Evaluation for the Front Grill Design of Automobile

Abstract

This study was conducted for the designs of sticker for front grill of an automobile. The purpose of this study is to clarify the difference in impression of each design and the difference of the evaluation by the attribute of the users. In addition, we examined the evaluation method of design for development of products through the study process. Fourteen keywords were used for the evaluation terms, the impression evaluation for ten samples was carried out. At a following stage, an order evaluation about preference and purchase were carried out for the samples. The experimental results were analyzed using quantification theory III, cluster analysis and the normalized order method. The structure of the impression evaluation was understood in two axes by the analysis. They were “Satisfactory” and “Activity”. From the result, it was confirmed that the used method was possible in development of products.