Concepedia

The Animosity Model of Foreign Product Purchase Revisited: Does It Work in Korea?

2001 · 72 citations · 0 references

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BusinessEconomicsInternational BusinessBehavioral EconomicsForeign Direct InvestmentInternational MarketingBuy DecisionsComparative AdvantageConsumer TheoryCross-cultural Consumer BehaviorCross-cultural Purchase IntentionInternational Consumer Decision-makingTransnational Consumer Behavior