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The rise and fall of wearable fitness trackers
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2016
Year
Fitness TrackingCustomer SatisfactionWearable SystemConsumer UncertaintyEngineeringDigital MarketingWearable TechnologyConsumer ResearchTechnology AdoptionTechnology PushWearable ComputerWearable AttritionWearable Fitness TrackersDigital HealthManagementConsumer BehaviorAssistive TechnologyFashionUser ExperienceMobile ComputingMarketingMobile CommerceInteractive MarketingBusinessHuman-computer InteractionHuman MovementTechnologyTextile ManagementWearable SensorLarge Attrition Rate
Wearables are becoming increasingly popular in different industries for various purposes. It is even suggested that the market will reach 30 billion USD in 2020, containing a variety of products made by different companies. Yet one of the issues currently present is the large attrition rate of consumers no longer wearing their device. Current business models are being built on technology push and therefore do not succeed in matching the technology to consumer needs. Previous studies have either focused on the technological features or adoption potential of wearables. Yet, little is known about the elements leading to attrition. Therefore the purpose of the paper is to identify the key determinants leading to dissatisfaction and eventually wearable attrition from a consumer perspective.